White pre-lightens to open the cuticle and create “anchoring points” for deep, vivid, creative color. “We obviously need to please clients and listen to their wants and needs but when I have complete control, it really shows in my work.” “My creative makeovers attract the most attention on social media because they are fueled 100% by my own mind and creativity rather than the client’s request,” says White. White ( Meg B White Salon in Salon Lofts, Atlanta, GA,) goes for color changes with maximum impact. Or, make it a brand.Īs Pravana’s Educator of the Year, Meg B. If you want edgier clients, show your trendiest work and let everyone know you can always tone it down. Guy Tang became a coloring sensation over just one thing: ombré. If I am friends with a client on Facebook, I will also tag her.” “On Instagram, I use the hashtags #hairdesignbyjudit #phenixsalonsuites #coloradosprings #denver and #beforeandafter. “As far as social media, Yelp has been a big factor in my becoming fully booked,” says Hillman.
To beat it in makeovers, she often carefully times bleached highlights and tones in-between with a cool ash blonde.īlonde perfectionist Judit Hillman built her business with Facebook makeovers and five-star Yelp reviews. She does keep a cancellation list.Hillman knows what blondes hate most: brass. Judit Hillman whose Hair Design by Judit is located in Phenix Suites, Colorado Springs, CO, excels at incredible blondes, so it’s probably no accident that she isn’t even taking new clients.
That’s because in salons, blonde is the most popular color-change choice. You wouldn’t know it but just 2% of the world’s population is naturally blonde. Also, reach out to hair magazines directly and submit your makeover via email.” Keep your hashtags relevant to your local area. Be sure to tag the major hair magazines and brands you used. With her natural roots blended, Ramirez’s client can now go a little longer between appointments to save money and still see the colorist she loves.Īdds Ramirez, “Now that Instagram has a carousel feature, it’s the perfect place to show off a before-during-after process. Then she overlaid the new colors to create a deep lavender tone. To take dark roots, dishwater blonde and faded lavender back to beautiful, Ramirez, pre-lightened the hair, except for the natural base. “Then I got a message from her requesting a color correction.” “I had previously colored this client months later, she said couldn’t afford me, so she went somewhere else to get her hair done,” says Ramirez.
Joico color intensity titanium plus#
Tanya Ramirez’s “lavender-licious” look was created with Joico Color Intensity Titanium plus Light Purple. Anything that goes from drab to colorful catches the eye-white blondes and purples are always favorites.”įor her lavender-licious look shown in this blog, Ramirez got the mother-of-all makeovers: a color correction with a cautionary tale about getting what you pay for.
“Try a big shift in color or a dramatic change in texture. “Makeovers that get the most attention tend to be dramatic,” says Ramirez.
Tanya Ramirez, whose Untamed Instincts suite is within Salon Republic in West Hollywood, CA, has been in the before-and-after business for so long, she has over 5,500 Instagram followers and has had her work featured in numerous trade magazines. Whether it’s a botched home-color job or a snafu from another stylist, when the “before” is off-tone and terrible, and the “after” is awesome, your work is bound to go viral. Here are the four next-best types of makeovers that build business, plus tips on using the photos. As a bread-and-butter service, gray coverage is a given.
Joico color intensity titanium how to#
Here’s how to create makeovers that get buzz and bring in new clients fast.Įveryone thinks dramatic makeovers get the most attention but the best ones for your business show the type of clients you’d like to attract.
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